Brain Optimization Lab
Optimizing Performance Through Brain Health.
Optimizing Performance Through Brain Health.
Unlock peak brain and mental performance with personalized protocols at The Brain Optimization Lab. Our team unites neuroscience, advanced diagnostics, and elite training to help athletes, warfighter(s), and high performers sharpen focus, build resilience, and accelerate recovery. We uncover the obstacles limiting high performers and design personalized, data-driven protocols to unlock their full potential.
Trusted by The Worlds Most Elite Performers
ABOUT US
Our story
Our story
Founded by Brandt McCartney, the brother of USMC Captain Matt Brewer who died by suicide in 2021, and former Pro Bowl Tight End Jordan Reed, The Brain Optimization Lab is enhancing performance in the worlds most elite organizations through brain health. BOL focuses on unbiased and extensive diagnostics to create customized protocols focused on optimizing performance, physiological, and physiological readiness.
Our goal is to create a culture where athletes, military personnel, first responders and other high performers enhance their performance and quality of life through prioritizing their brain and emotional health.
Founded by Brandt McCartney, the brother of USMC Captain Matt Brewer who died by suicide in 2021, and former Pro Bowl Tight End Jordan Reed, The Brain Optimization Lab is enhancing performance in the worlds most elite organizations through brain health. BOL focuses on unbiased and extensive diagnostics to create customized protocols focused on optimizing performance, physiological, and physiological readiness.
Our goal is to create a culture where athletes, military personnel, first responders and other high performers enhance their performance and quality of life through prioritizing their brain and emotional health.
Our Mission
Optimize and protect the minds of the world’s highest performers - so they can thrive in the moments that matter most.
Optimize and protect the minds of the world’s highest performers - so they can thrive in the moments that matter most.
Our Mission
Our Mission
How We Can Help
How We Can Help
How We Can Help
The Problem
The Problem
High performing people have a very unique set of problems. Our turnkey system is designed to identify the gaps holding back high performers, and overcome them in a non-invasive and hyper-specific way, allowing them to achieve the greatness they are destined for.
High performing people have a very unique set of problems. Our turnkey system is designed to identify the gaps holding back high performers, and overcome them in a non-invasive and hyper-specific way, allowing them to achieve the greatness they are destined for.
of an organization’s output is driven by the top 15% of high performers.
High performers carry the weight of entire organizations. When their mental health suffers, productivity, culture, and outcomes suffer with them.
of high performers are faced with burnout, depression, anxiety, cognitive decline, or substance abuse.
Behind every high performer’s success is an unseen battle. Many silently fight burnout and mental strain until it threatens their careers and personal lives.
cost in the U.S. alone due to stress-related absenteeism, turnover, and lost productivity.
The impact of poor brain health isn’t limited to individuals. Organizations lose billions each year as stress and burnout erode performance, retention, and growth.
Turning Data Into Results
Turning Data Into Results
Turning Data Into Results
Our Process
Our Process
Our process combines neuroscience, physiology, and data-driven feedback to restore brain health and optimize performance. Each step is personalized, measurable, and designed to build resilience for the long term.
Our process combines neuroscience, physiology, and data-driven feedback to restore brain health and optimize performance. Each step is personalized, measurable, and designed to build resilience for the long term.
Identify Challenge
We begin with advanced assessments to uncover hidden risks in brain health and performance, using tools like neuroimaging, biometrics, and cognitive testing.
Identify Challenge
We begin with advanced assessments to uncover hidden risks in brain health and performance, using tools like neuroimaging, biometrics, and cognitive testing.
Identify Challenge
We begin with advanced assessments to uncover hidden risks in brain health and performance, using tools like neuroimaging, biometrics, and cognitive testing.
Implement Solution
Our team builds a personalized protocol focused on brain resoration, nervous system regulation, biochemical balance, and resilience training.
Implement Solution
Our team builds a personalized protocol focused on brain resoration, nervous system regulation, biochemical balance, and resilience training.
Implement Solution
Our team builds a personalized protocol focused on brain resoration, nervous system regulation, biochemical balance, and resilience training.
Measure Outcome
We track progress through real-time data and feedback, ensuring every step of the program delivers measurable improvements.
Measure Outcome
We track progress through real-time data and feedback, ensuring every step of the program delivers measurable improvements.
Measure Outcome
We track progress through real-time data and feedback, ensuring every step of the program delivers measurable improvements.
Refine Process
Brain health is not one-size-fits-all. We continually refine and adapt protocols to maximize long-term performance and recovery.
Refine Process
Brain health is not one-size-fits-all. We continually refine and adapt protocols to maximize long-term performance and recovery.
Refine Process
Brain health is not one-size-fits-all. We continually refine and adapt protocols to maximize long-term performance and recovery.
Leaders in Brain Health
Leaders in Brain Health
Leaders in Brain Health
Our Team
Our Team
Our team is made up of former elite athletes, military operators, neuroscientists, and industry leaders. Together, we combine science, lived experience, and innovation to deliver brain health solutions that help high performers thrive.
Our team is made up of former elite athletes, military operators, neuroscientists, and industry leaders. Together, we combine science, lived experience, and innovation to deliver brain health solutions that help high performers thrive.
CEO & Founder
Brandt McCartney
Founder of The 38 Challenge, a non-profit honoring USMC Captain Matthew Brewer
Mental health advocate focused on reducing stigma for athletes, warfighter(s), and high performers
Experienced leader in building organizations around resilience and brain health
Driving force behind Brain Optimization Lab’s mission and growth
CEO & Founder
Brandt McCartney
Founder of The 38 Challenge, a non-profit honoring USMC Captain Matthew Brewer
Mental health advocate focused on reducing stigma for athletes, warfighter(s), and high performers
Experienced leader in building organizations around resilience and brain health
Driving force behind Brain Optimization Lab’s mission and growth
CEO & Founder
Brandt McCartney
Founder of The 38 Challenge, a non-profit honoring USMC Captain Matthew Brewer
Mental health advocate focused on reducing stigma for athletes, warfighter(s), and high performers
Experienced leader in building organizations around resilience and brain health
Driving force behind Brain Optimization Lab’s mission and growth
COO & Co-Founder
Jordan Reed
Former NFL tight end, played 8 seasons with Washington Football Team and San Francisco 49ers
Franchise record holder and two-time Pro Bowl tight end
Experienced firsthand the long-term impact of brain trauma in professional sports
Dedicated to advancing solutions that protect athletes, warfighter(s), and high performers from neurological decline
COO & Co-Founder
Jordan Reed
Former NFL tight end, played 8 seasons with Washington Football Team and San Francisco 49ers
Franchise record holder and two-time Pro Bowl tight end
Experienced firsthand the long-term impact of brain trauma in professional sports
Dedicated to advancing solutions that protect athletes, warfighter(s), and high performers from neurological decline
COO & Co-Founder
Jordan Reed
Former NFL tight end, played 8 seasons with Washington Football Team and San Francisco 49ers
Franchise record holder and two-time Pro Bowl tight end
Experienced firsthand the long-term impact of brain trauma in professional sports
Dedicated to advancing solutions that protect athletes, warfighter(s), and high performers from neurological decline
Clinical Director
Dr. Marissa McCarthy, MD
Board-certified physiatrist specializing in brain and spinal cord injury
Medical Director at James A. Haley VA Hospital
Professor at USF focusing on catastrophic injuries & TBI rehabilitation
Expert in TBI recovery and long-term rehabilitation
Clinical Director
Dr. Marissa McCarthy, MD
Board-certified physiatrist specializing in brain and spinal cord injury
Medical Director at James A. Haley VA Hospital
Professor at USF focusing on catastrophic injuries & TBI rehabilitation
Expert in TBI recovery and long-term rehabilitation
Clinical Director
Dr. Marissa McCarthy, MD
Board-certified physiatrist specializing in brain and spinal cord injury
Medical Director at James A. Haley VA Hospital
Professor at USF focusing on catastrophic injuries & TBI rehabilitation
Expert in TBI recovery and long-term rehabilitation
Chief Science Officer
Dr. Joe Dituri, PhD
Retired Navy Commander & biomedical engineer
VP of Veteran Clinical Research at USF
World-recognized expert in Hyperbaric Oxygen Therapy
Specialist in complex brain injury treatment & recovery
Chief Science Officer
Dr. Joe Dituri, PhD
Retired Navy Commander & biomedical engineer
VP of Veteran Clinical Research at USF
World-recognized expert in Hyperbaric Oxygen Therapy
Specialist in complex brain injury treatment & recovery
Chief Science Officer
Dr. Joe Dituri, PhD
Retired Navy Commander & biomedical engineer
VP of Veteran Clinical Research at USF
World-recognized expert in Hyperbaric Oxygen Therapy
Specialist in complex brain injury treatment & recovery
Proven in Sports, Military & Business
Proven in Sports, Military & Business
Proven in Sports, Military & Business
Who We Work With
Who We Work With
We work with athletes, warfighter(s), executives, and the aging population. Our brain optimization programs are trusted by those who face the highest pressure and demand peak resilience.
We work with athletes, warfighter(s), executives, and the aging population. Our brain optimization programs are trusted by those who face the highest pressure and demand peak resilience.
Washington Commanders
Washington Commanders
Washington Commanders
New England Patriots
New England Patriots
New England Patriots
U.S. Department of Defense
U.S. Department of Defense
U.S. Department of Defense
USF Health
USF Health
USF Health
All Things Possible
All Things Possible
All Things Possible
Boston University
Aging Well Institute
Boston University
Aging Well Institute
Boston University
Aging Well Institute
USAF Weapons School
USAF Weapons School
USAF Weapons School
7th Special Forces Group
7th Special Forces Group
7th Special Forces Group
Immigration and
Customs Enforcement
Immigration and
Customs Enforcement
Immigration and
Customs Enforcement
Trusted by high-performers worldwide
Trusted by high-performers worldwide
Trusted by high-performers worldwide
Ambassadors
Ambassadors
We partner with athletes, warfighter(s), and business leaders committed to building stronger, healthier minds.
Jorge Masvidal
Jorge Masvidal
Jorge Masvidal
Zach Ertz
Zach Ertz
Zach Ertz
Jordan Reed
Jordan Reed
Jordan Reed
FAQ
Frequently Asked Questions
What is the Brain Optimization Lab?
Why do high performers need brain health solutions?
Who do you work with?
What makes your approach different?
How soon can results be expected?
Is BOL just for athletes?
FAQ
Frequently Asked Questions
What is the Brain Optimization Lab?
Why do high performers need brain health solutions?
Who do you work with?
What makes your approach different?
How soon can results be expected?
Is BOL just for athletes?
FAQ
Frequently Asked Questions
What is the Brain Optimization Lab?
Why do high performers need brain health solutions?
Who do you work with?
What makes your approach different?
How soon can results be expected?
Is BOL just for athletes?
Ready to Achieve Your Goals?
Take the first step toward optimizing your brain and unlocking peak performance. Connect with our team today to learn how BOL can help you strengthen focus, resilience, and recovery.
Ready to Achieve Your Goals?
Take the first step toward optimizing your brain and unlocking peak performance. Connect with our team today to learn how BOL can help you strengthen focus, resilience, and recovery.
Ready to Achieve Your Goals?
Take the first step toward optimizing your brain and unlocking peak performance. Connect with our team today to learn how BOL can help you strengthen focus, resilience, and recovery.